Traditional forms of awareness building in the form of outbound marketing cede ground to collective storytelling around the brand. Tightly scripted production gives way to crowd funded development and distribution. These trends influence and complicate the ways in which people who manage digital assets pursue their work. How might digital asset managers apply the same practices that define collaborative co-creation to their own purposes?
In this special interactive keynote, Spigit’s innovation architect, Doug Collins, will engage with conference participants to determine the ways this trend influences and redefine the rules of Digital Asset Management. Bring your most compelling questions and your best ideas. We’ll co-create the keynote by exploring the phenomenon together.
Doug Collins writes a bi-weekly column for Innovation Management magazine.