Digital Asset Management has become a hot topic and the keyword value has increased year on year, with it the rise of the paid tweets, gamed SEO and the dreadedMLM‘ers. This article looks at the long tail of influence and how it is being gamed.
Onefundamental tenet of influence — the broader conversation we’ll be having leading up to our face to face in March — is thatit touches those who do affect a desired change in behavior. There is no expiration date on that, although if you ask a marketer, it would be as soon as possible, this quarter, even.
While influence may hit apparently suddenly, enduring influence has a long tail — before and after it hits, preferably long after. Let’s suspend our focus on influence for a moment though so we can see the bigger picture. This is a conversation about people, isn’t it?
In that case, to stay on the practical side of things, it has been demonstrated thatpeople can be bought. It’s even in the finest art of storytelling. There is a global and local tradition on that, and not just for monetary gain.
In fact, you don’t even need to pay in many instances, as the human desire to compete can be triggered for free. You do know we test ideas and dynamics here. If influence can be bought, can it be sold? I’ll leave you to wrestle with that one, while we look at how it can be gamed.
What do the tools measure?
Continues @ http://www.conversationagent.com