For some time now I have had a growing passion for Digital Asset Management…or DAM for short. Now before I continue on with this post, I feel the need to promise you that I will spare you any junior high level jokes about the D.A.M. acronym like DAM systems are coming to the church…or…I finally get to say DAM in church and feel good about it. During the start of our DAM project at Willow I have said them and heard them all.
As boring as the topic sounds, the fact is, the subject of Digital Asset Management is a pretty big deal for organizations these days. In the days of what I would call, “analogue” media asset creation, few organizations could afford to create high quality media content. Now the same professional quality assets that used to require high priced equipment, rare specialized skill and expensive distribution channels can be created at a fraction of the price…thank You Apple and thank you Mr. Gore :).
Lower cost pro level tools for creating digital media assets along with exponential growth in internet and social media distribution platforms has lead to more people gaining pro level skills which has lead to greater accessibility for organizations to create and distribute these assets through various digital content channels.
Organizations seem to be taking advantage of this greater access to media asset creation. Video, audio, still images and documents are being created and distributed at record pace. High quality digital media asset creation is no-longer reserved for large media organizations. What used to be reserved for a high-end media companies can be produced by an indivdual and distributed on Vimeo or YouTube at a fraction of the cost and cost.