Sometimes marketers come late to a trend. Sometimes they show up early, panting and desperate to write checks.
Such is the case with 3-D, says Keith Richman, who is happy to help them out.* Richman’s Break Media, the dude-centric Web site network, is launching a 3-D Web video channel aimed at advertisers who want to connect themselves with anything 3-D right now. Oh, and people who want to watch 3-D Web video on their TVs and PCs, too.
How many of the latter group are there? Who knows. Can’t bethatmany, for the time being. But certain brands, like Dell’s (DELL)Alienware, which makes game-centric PCs, are happy to pay up for 3-D content, so Break is happy to make it for them