ASSIMILATE to Demonstrate Battle-Tested SCRATCH 4k Workflow in Paris, London, and Amsterdam

SCRATCH User Group Meeting & BBQ at IBC 2013 Features SCRATCH v8 Preview

Scene from “Path of Souls”, written and directed by Jeremy Torrie; finishing in 4k with SCRATCH by Gary Jackemuk

ASSIMLATE, the industry’s leading provider of DI and dailies digital workflow tools, announced today it is hosting a SCRATCH tour across Europe to demonstrate its advanced 4k workflow solutions. Digital cinema and broadcast artists, DITs and DPs will see demos of the industry’s most advanced 4k DI and dailies. Artists will also learn tips-and-tricks from experts for advanced dailies, through to creative 4k DI, including conform, color grading, compositing, and finishing. To learn more about battle-tested SCRATCH 4K workflow tools, visit http://www.assimilateinc.com/4kworkflows. See event dates and locations below and mark your calendars for a highly informative SCRATCH 4k event in your area. Watch for event updates at http://www.assimilateinc.com/media/events.

A tour highlight is the SCRATCH User Group meeting and BBQ at IBC 2013 in Amsterdam, The Netherlands. Attendees will see a live preview of SCRATCH v8 and SCRATCH Lab v8, featuring the next-generation of collaboration between artists, whether in the production or post-production phase of a project, and regardless of physical location. The user group meeting is open to SCRATCH users, as well as anyone registered for IBC.

Soho, London, UK

4K SCRATCH and SCRATCH Lab workshops & BBQ

Date: August 29, 2013

Time: Two sessions, 13:30 (1:30pm – 3:30pm) & 17:30 – 20:30 (5:30pm – 8:30pm)

To register, email events@xtfx.co.uk with your preferred session time.


BBQ: ASSIMILATE, along with XTFX and Filmlocker, is sponsoring the Visual Effects Society’s (VES) annual summer party.

Workshop attendees are invited to join ASSIMILATE at the BBQ

Date: August 30, 2013

Time:  18:00 – 23:00 (6:00 – 11:00 pm)

XTFX | 12 Stephen Mews | London W1T 1AH


Paris, France

4K SCRATCH and SCRATCH Lab workshops & BBQ

Date: September 5, 2013

Time:  14:00 – 23:45 (2:00 – 11:30 pm)

Location: DI-dea offices

Address: Stage B, CineDeck, 52 av Pierre Semard, 94200 Ivry sur Seine

To register and book a session, email bg@di-dea.com.


BBQ: Attendees are invited to join ASSIMILATE for an epic BBQ

Time: 20:00 (8:00 pm):

Location: CineDeck car park, 52 av Pierre Semard, 94200 Ivry sur Seine


Buckinghamshire, UK

REDucation at Pinewood Studios

Date: September 9 -11

September 11, 18:00 (6:00 pm): SCRATCH customer Jeff Brown presents his latest work. The presentation is open to the public.

To register, see http://www.red.com/learn/reducation/reducation-uk-september-2013


Amsterdam IBC User Group & BBQ

September 14:  Amsterdam, The Netherlands

Location: AVP, www.avp.nl

Time:  18:00 (6:00 pm)

For more information and to register, watch for updates on the ASSIMILATE website at http://www.assimilateinc.com/media/events.  


BBQ: Attendees are invited to join ASSSIMILATE for an epic BBQ, immediately following the user group meeting.

“SCRATCH has been the heartbeat of real 4k projects since the introduction of the RED Epic camera in 2010, and SCRATCH now provides native support for all popular 4k cameras, including RED EPIC and Scarlet, Sony F5/F55/F65, Canon C500, and the GoPro Hero3,” said Steve Bannerman, VP marketing at ASSIMILATE. “These events are an excellent way for artists to experience first hand how 4k actually works. From the camera to the system configuration to the displays, SCRATCH takes the mystery out of 4k. Our flexible rental and subscription options for SCRATCH and Lab make 4k actually affordable.”


SCRATCH Digital Workflow Tools

ASSIMILATE’s SCRATCH, a “post house in a box” – from dailies, to conform, color grading, compositing, through to finishing – and SCRATCH Lab, a robust dailies or VFX review digital pipeline, deliver the industry’s most comprehensive toolset for digital cinema and episodic television 2D and 3D productions. Both products support multiple formats, including ARRI RAW, Sony F65 and F5/55, Phantom, and Canon 5D, as well as enhanced support for RED ONE, RED ONE MX, SCARLET, and EPIC at all resolutions. SCRATCH enables mixing and matching of any camera format, resolution or colorspace (including ACES) on the same timeline – and play back in real-time. All versions of SCRATCH and Lab software, running on Mac OS X and Windows, feature SDI and 3G output via AJA Kona 3G graphics cards, fast dailies rendering, and improved metadata and time-code handling. For the latest feature film and TV credits, visit www.assimilateinc.com


ASSIMILATE offers pricing options to fit any need – individual artists or studios – annual subscription, daily/monthly rental, site license, or purchase. The newest offering – an annual subscription — offers the latest SCRATCH and SCRATCH Lab versions with the newest features, and includes all software updates, maintenance, and support during that time period. The SCRATCH annual subscription is $5,000 USD; SCRATCH Lab annual subscription is $995 USD. For more pricing options or to purchase, see www.assimilateinc.com


ASSIMILATE is the premier provider of digital workflow and post-production tools that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s SCRATCH products, running on Windows and Mac OS X, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip directors, DPs, on-set professionals and artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE’s SCRATCH data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for conform, versioning, color grading, playback, compositing and finishing for nearly all popular digital workflows, including, RED, ARRI, Sony F65 and F55, Canon 5D, Phantom, Go Pro and many more. SCRATCH Lab delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE is a privately held company, with headquarters in Santa Clara, California, USA, with offices in London, UK, Groningen, NL and Beijing City, CN and markets its products worldwide via a global reseller network. To learn more, visit www.assimilateinc.com.


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