There’s always hype around the web and related technologies. If it’s notWeb 2.0 then it’sWeb 3.0, theSemantic Web or any number of new protocols, trends and standards that have someone convinced that a massive paradigm change is just around the corner.
As you might fear, there’s a new kid on the block: the Pushbutton Web. How is this any different from the point and click web we already know so well? Read on.
What is the Pushbutton Web?
According toAnil Dash, an expert on web technology and culture, the term Pushbutton Web refers to “an upgrade for the web, where any site or application can deliver realtime messages to a web-scale audience, using free and open technologies at low cost and without relying on any single company.”
Dash notes that earlier attempts at real-time messaging on the web resulted in technologies such as instant messaging and RSS feeds. While instant messaging works well in real-time, it doesn’t scale well past small groups unless you seriously invest in infrastructure.