Given Apple’s increased dominance in the smartphone and MP3-player space, as well as the company’s gains in consumer and business mindshare with the Mac platform, Apple is perhaps the most influential company in the personal computer and CE market. And this is driving its competitors crazy.
To better understand how powerful Apple has become—and more important, how it will continue to drive the market in new directions—you have to understand that Apple is not really a PC or even a consumer electronics company anymore. Yes, the company makes PC and CE products. But what it has become is a digital asset management, aggregation, and distribution company that also makes devices that can receive, deploy and view all types of Apple-managed and personal digital content.