SAN MATEO, Calif., Oct. 22 /PRNewswire/ — http://www.Marketo.com — Marketo, a provider of affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, today added testing functionality to its landing page creation solution. This combination will make it easy for B2B marketers to create and test targeted landing pages without requiring any HTML, coding or website modification.
A landing page, accessible when a prospect clicks a link in a pay-per-click ad, online banner or direct email campaign, is a vital piece of any marketing program since it helps to ensure the click converts into a lead.
A well-tested landing page can make the difference between the prospect clicking away or becoming a lead. According to marketing research organization MarketingSherpa, a fully implemented landing page optimization solution can increase conversion rates by up to 40%, meaning savvy marketers can produce 40% more leads for the same spending.
Despite these benefits, Forrester Research reports that three out of four B2B companies do not have the technical resources to use landing pages effectively, let alone test multiple versions. Furthermore, most landing page optimization solutions typically cater to the needs of high-volume e-commerce websites, rather than the specific needs of B2B marketers who use landing pages for lead generation.
“We created Marketo Landing Pages so our customers could create great pages and forms without needing HTML, coding, or website modifications,” states Phil Fernandez, president and CEO of Marketo. “With this release, we are bringing the same ease-of-use to the previously complex world of landing page testing.”
Unlike other landing page optimization solutions, Marketo helps with both creation and testing. By providing an easy-to-use, PowerPoint-like user interface, Marketo makes it simple to create new versions of landing pages and then measure which version generates the most leads, opportunities, and revenue.