So you’re implementing a DAM solution, and you want to know what sort of person (or people) you should hire (or promote) to ensure the implementation is a success. What types of qualifications define a good DAM manager? It’s a good question, because DAM itself covers so many areas of practice:
- Library Science
- Enterprise Application Architecture
- Database Administration
- Creative Services (in whatever your industry is, so Publishing/Print, Video Production, etc.)
- Workflow Design & Change Management
Where to start? While it is important that the DAM Manager have some visibility into some or all of the list above, there is one attribute which is absolutely vital for the job: knowledge of YOUR specific business and creative processes and reasons for implementing DAM.
Without that vision, the DAM Manager will be implementing the system in a vacuum, and a DAM system, more than any other enterprise application you will ever install, is intimately tied to your creative process. After all, the only way that DAM achieves return-on-investment, is to streamline your creative workflow, and allow your creatives to manage, find and repurpose the content your organization creates.
A corollary, and second important consideration is:flexibility and acceptance of change.
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