Did the crowdsourced concert films byRadiohead and theBeastie Boys ever inspire you to produce something similarly community-driven and creative? Because they definitely had that effect on marketing author and speaker David Meerman Scott.
In January 2011, David was the keynote speaker atMarketingSherpa’s Email Summit in Las Vegas. His talk about Real-Time Marketing & PR was captured by at least a dozen members of the audience who later contributed their footage for the creation of a crowdsourced marketing video. This video, as David points out, “pulls everything together and gives you a sense of what it was like to be in the audience experiencing the talk in real-time.”
The crowdsourced video not only includes different angles and views of the speech, but it also features live tweets from the audience. In this way, it highlights what resonated with the public and how people interpreted certain stories. The video combines elements from both the physical and the online space, thus offering a more holistic viewing experience.
We wanted to examine the process of building this type of crowdsource content, in case you want to create a similar project: