Even at a company as marketing-centric asHubSpot, we dedicated marketers still fall victim to the usual teasing that I’m sure our colleagues out there face as well. Fellow marketers, have you ever felt misunderstood about what it takes to do your difficult job? Do you go from a sales rep complaining about leads to an IT person ignoring your requests and then wish you could get a drink without someone spotting you and asking if you do work or just drink all day? While I’m sure much of the teasing is done in good fun, this image of what is a marketer is grossly misconceived, so I’m here to dispel these misconceptions about marketers here and now.
1.) Marketers Can’t Do Math
You can’t do marketing – at least, not well – if you’re not measuring your campaigns, and where your traffic and leads are coming from.Web analytics, and the data crunching of those metrics, is absolutely central to making your marketing effective. At HubSpot, every single thing we do in marketing has a success metric to go along with it, and we frequently do awesome (yes, we geek out) data crunching of our email stats orlead conversion metrics orlead scoring algorithm. Marketers today MUST do math – understand it, do it, and communicate it. The whole shebang.
2.) Marketers Break Technology
It’s true that many of the marketers on our team have broken some sort of technology – maybe more than once – during their tenure. I myself have gone through a number of laptops, while others may go through power adapters or cameras. But let’s dig into this. It’s not that we’re irresponsible or can’t handle technology. Rather, laptops have crumbled because they can’t handle our large excel and video files. Power adapters die because they get wrapped and carried home day after day so that we can continue working and geeking out about marketing from our homes. Cameras don’t die – we upgrade and get new and better ones as our video chops get better. Technology is key to marketing today, and we need powerful tools to keep up with us.