The Custom Content Council, the leading professional association for custom media and content marketing has released its first iPad® app in conjunction with the 2013 Custom Content Conference. The newly created app, built on the Mag+ digital publishing platform, features interactive event agendas plus Twitter and Google Map integration. The app is now available as a free download on the Apple App Store.
The 2013 Custom Content Conference will feature keynote discussions from brand content marketers at Coca-Cola, McDonald’s, General Mills and Allstate as well as discussions with researchers, journalists, tech experts and designers. The theme of this year’s conference is Optimize Your Return on Content and will highlight new practices publishers and marketers can implement to achieve the highest possible ROI from the content they produce. This is the 6th incarnation of the Custom Content Conference, and the first to take place in Chicago.
The app features touch-gesture pages that will allow users to explore further information regarding event locales and unlock additional information such as bios and twitter handles of event speakers. The hashtag #CCC2013 is also implemented throughout the app, allowing users to access live Twitter conversations on the fly.
“This app built for our 2013 Conference will grant our audience an exciting new way to interact and converse with their peers and to further promote the hot-button topic that is content marketing,” said Lori Rosen, Executive Director. “The upcoming conference is our most exciting yet with an A+ roster of speakers, networking opportunities, and the new iPad® app is just a cherry on the cake.”
For more information or to register go to: http://www.customcontentcouncil.com/events/2013-custom-content-conference
About the Custom Content Council
The Custom Content Council (CCC) is the leading professional organization representing custom publishers in North America and is focused on promoting the growth and vitality of this dynamic marketing discipline. We define custom publishing as marrying the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content – via print, Internet, and other media – so intrinsically valuable that it moves the recipient’s behavior in the desired direction. Marketers across the country, the media and other interested constituencies rely on the Custom Content Council as the authoritative source of industry news, data and trends, information on the effectiveness of custom publishing, and referrals to the top custom publishers in North America.
For more info on the CCC, please visit www.customcontentcouncil.com
Follow the CCC on Twitter: @ContentCouncil
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