With this Expression, I will show you how to feed numerical property information into a Text layer. Great for HUD numerical readouts that show coordinates or just various position info. This expression is super simple to do, but can really look cool when combined with motion graphics. As usual see below the video for the […]
Month: February 2012
If You Make Your Living In Post, Don’t Miss The HPA Tech Retreat
The Hollywood Post Alliance is a trade association that promotes the exchange of information between post production professionals. They host several events throughout the year that help us stay on top of our game. The biggie is the annual “Tech Retreat” February 14 – 17, 2012 in Indian Wells, California (near Palm Springs). Unlike NAB […]
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Keyword editing made easier
Effective keywording is one of the three most important ways to get your site or post found on the internet – along with title and description. But I’ve always found keywording a disorganized chore. Here’s a way to make the job simpler, quicker and more logical. Remember how in composition 101 class you had to […]
Customizing a Title in FCP X
On this week’s MacBreak Studio, I show Steve Martin from Rippletraining.com how to give the Final Cut Pro X editor greater creative control over their titles thanks to the publishing features in Motion 5. […]
Hasselblad Launches State-of-the-art Online Video Platform
After two years of planning HTV will launch on February 2 offering viewers a range of channel options, including education and training videos, product information, global news and events plus peer videos submitted by Hasselblad photographers worldwide. Chris Russell-Fish, Hasselblad’s Global Sales and Marketing Director said: “This is a very exciting project for us, our […]
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Content Is The King, Connected Content Is The Emperor
In my previous article (Innovation Doesn’t Just Happen), I cited the content stored in a Digital Asset Management system as the lifeblood of any organization. Now, caring for the quality of this precious lifeblood consists of giving digital content the most meaningful and efficient structure within a DAM system. Living with unstructured content can be […]
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Innovation Doesn’t Just Happen: DAM Systems for Creating True Value Innovation
We all know that innovation is not a coincidence, but the result of a clear strategy; there is no innovation without strategy. Investing in a DAM system without a clear strategy could be an unfortunate waste of money, or an opportunity lost. This point about the importance of strategy intrigues me, because when business is […]
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Oscar-Nominated Jeff Cronenweth, ASC Set for Conversation at Createasphere’s ETE
Createasphere’s Spring Entertainment Technology Expo – the top gathering of entertainment and media professionals, technical innovators, and content experts on the West Coast showcasing emerging media trends in production, post, animation, VFX, advertising, and streaming content – announced renowned cinematographer and Oscar nominee Jeff Cronenweth, ASC as the keynote, Visions of Oscar: Jeff Cronenweth, ASC, […]
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Revisiting the RED workflow, Smoke 2012 style
My love affair with RED Digital Cinema began in 2007, when my brief stint as demo artist in the NAB RED booth turned into a regular gig at events and trade shows. When I joined Autodesk as Product Designer to help bring Smoke to the Mac, I was quickly assigned to construct our first RED […]
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Avid now lets you edit video on your iPad for US$4.99. Should you?
I was privileged to find out a few hours in advance of the public announcement of Avid Studio for iPad, since Avid contracted me to translate and localize the press release, as fortunately they often do. There was something about this press release that really intrigued me. It wasn’t so much the specific advantages that […]
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