15 sessions on marketing and the semantic web – Chief Marketing Technologist.

Looking for a conference thatreally pushes the envelope of digital marketing?

Last year, I gave a talk at the Semantic Technology Conference onmarketing in the semantic web. At the time, the topic was in its infancy. But aspredicted, a lot happens in one year. This June, at the2010 Semantic Technology Conference in San Francisco, there is now a whole track dedicated to this subject,Marketing in the Web 3.0 World. And, I humbly say as the track’s chair, it’s going to rock.

With Facebook, Google, Yahoo, and Bing now all leveraging semantic web data — Facebook’s announcement ofOpen Graph being the latest major development — the timing couldn’t be better.

While the overall conference — which runs a full week — dives deep into the underpinnings of the semantic web, this track will focus on the higher-level applications of this technology in marketing and advertising. It’s still not for the faint of heart, but it will be the “real deal.”If you want to be on the cutting edge of leveraging linked data and the semantic web in your digital marketing, this is for you.

Here are a few highlights of the 15 sessions in thismarketing track:

More @ http://www.chiefmartec.com

Related articles by Zemanta

• A Giant Whooshing Sound | Semantic Universe (digitalassetmanagement.org.uk)
• Semantics: a keystone of learning on the web (heyjude.wordpress.com)
• XBRL, the New Language of Financial Reporting, Slated to be Included in the Financial Track of SemTech 2010 (prweb.com)
• Web 3.0 Emerging (slideshare.net)