If ever you wanted evidence of just how sweeping and fragmented “marketing” is, try making a list of every kind of marketing out there. It starts simple enough, with search marketing, email marketing, product marketing, viral marketing — next thing you know, you have over a hundred terms!
Inspired by a conversation with my friendMark Kapij, I decided to put together such a list.
To keep it somewhat manageable, I decided to only include terms that ended with the word marketing — any “ marketing” phrase. So my apologies to advertising, branding, public relations, packaging, pricing, and all other such nomenclature. I also decided to leave out industry-specific terms such as real-estate marketing, healthcare marketing, political marketing, etc., as well as segments like Hispanic marketing and Millennial marketing.
I included anything that qualified as a tactic (“loyalty marketing”), a channel (“mobile marketing”), a style (“conversational marketing”), a structure (“corporate marketing”), or any other widely applicable aspect of marketing. I included some synonyms (“Internet marketing” and “online marketing”), but not exhaustively so. For each phase, I added a brief description and a link to a resource or more detailed definition.
Do you have other phrases to nominate? Better descriptions or resources? Please add them in the comments.
account-based marketing — marketing to individual, key accounts as markets of one (Wikipedia)
affiliate marketing — paying affiliates to send traffic/customers to your website/business (Affiliate Scout)
algorithmic marketing — using software algorithms to execute (semi-)automated marketing (computational)
ambush marketing — piggybacking marketing on a major event without paying for sponsorship (WSJ article)
analytical marketing — quantitative methods and models of marketing (Carnegie Mellon program)
article marketing — writing articles (online and offline) to promote one’s business (Wikipedia)
B2B (business) marketing — marketing to other businesses (B2B Magazine)
B2C (consumer) marketing — marketing to consumers (B2C Marketing Insider)
B2P (person) marketing — marketing to persons, in business and life (New Marketing Labs post)
Full list continues @http://www.chiefmartec.com