You need to justify any technology spend today, even those you know will help to make your organization more efficient. Here are some tips for making the business case for a Web content management system.
By Brad Davis
The current economy presents a tough environment for technology investment, but delaying the purchase of a Web Content Management System (WCMS) can cost your company in the long run.
This is stating the obvious, but it is a struggle to make the business case for a technology investment during tough economic times. A Web content management system (WCM) is no exception. In the first of a two-part column, we outline what works for making the case that the time to invest in a WCM system is now. This content is adapted from afree white paper written by Tony White, lead WCM analyst at the Gilbane Group.