Social TV 2.0 – Warner Bros. Becomes First Hollywood Studio To Offer Movies Directly On Facebook.
Millions of Warner bros. Facebook fans can now rent movies using Facebook credits and stream within studio’s movie fan pages with more Programmes in the pipeline planned to be made available as digital movie purchases in the near future on the world’s most popular social media site.
Warner Bros. Digital Distribution (WBDD), a market leader in video-on-demand and electronic sell-through, today announced it will begin testing an offering of selected movies for purchase or rental through Warner Bros. Entertainment’s Facebook movie Pages. Consumers will be able to use Facebook Credits to easily buy or rent a title, all while staying connected to Facebook.
Starting today, millions of fans who “Liked” Christopher Nolan’s blockbuster film “The Dark Knight” can rent the title through its official Facebook Page (http://www.facebook.com/darkknight). Consumers simply click on the “rent” icon to apply their Facebook Credits, and within seconds they will begin enjoying the film. The cost per rental is 30 Facebook Credits or $3. This offering is presently available only to consumers in the United States. Additional titles will be made available for rental and purchase on a regular basis over the coming months.
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