Vinten®, a Vitec Group brand, has transformed the routine process of product searching on the Internet with its brand new website. With improved navigation and a distinctively clean look, the site offers busy professionals a truly practical tool for answering any camera support query.
By simply selecting their camera’s manufacturer and model number, visitors are instantly shown a recommended pan and tilt head, which with newer models can then be visually scrutinized with a steerable 360-degree virtual view. (For an example see www.vinten.com/product/vector-750-pan-and-tilt-head).
Harnessing an extensive knowledge of real-world applications, Vinten also recommends the appropriate support system according to its intended use, plus any accessories worth considering.
Downloadable product data sheets, Vinten technology briefings and case studies as well as the latest Vinten news are swiftly at hand, along with an instant match to the nearest service center and dealer. ‘My Vinten’ allows users to instantly set up a customer account, access enhanced features and register products for a free warranty extension.
It all reflects a reliable and professional approach that is very much Vinten.
In addition the new site also adds a new dynamic feature called Vinten TV. Here users can watch informative, interesting and fun videos either shot with or about Vinten equipment. Streamed from Vinten’s channel on YouTube®, Vinten TV offers a rich community of content with the opportunity to share material and contact other users.
“We realize the Internet’s increasing importance as a research tool for business decision-making, but this can be a frustrating process if the pages are poorly designed,” says Roger Wilson, Managing Director.
“By combining carefully structured information and assistance with speedy access, we believe our new website will prove to be a valuable resource for all camera professionals – as well as offering a slice of entertainment and social networking where time permits.”