Vignette Enriches the Web Experience with the Release of Vignette Community Applications 7.1
Social Media Solution Helps Organizations Build Communities and Engage With Online Audiences
Austin, Texas (March 31, 2009)
Vignette Corporation (NASDAQ: VIGN), the company that the world’s leading brands rely on for innovative and dynamic Web experiences, today announced an important enhancement to its Web Experience Platform – Vignette Community Applications 7.1. This comprehensive, integrated Social Media Solution enables organizations to build communities, encourage online interaction, boost campaigns and provide valuable analytics.
Encouraging and sustaining collaborative communication between organizations and their constituents is a priority for many companies. Most organizations have realized the need to incorporate social media into their online strategies in order to listen, support and engage customers, partners and employees.
“Vignette Community Applications gives us the Web 2.0 capabilities to truly enrich the education experience for our students and faculty,” said Gäel Boisseau, Internet center manager of HEC. The Financial Times recently named the university the number-one business school in Europe for the third year in a row. “Working with Vignette, we have a social media platform that will grow with us as we continue our global expansion.”
Vignette Community Applications 7.1, a key component of Vignette’s Social Media Solution, provides powerful tools to increase online interaction. In addition to enabling the creation and support of Web 2.0 capabilities such as blogs, wikis, forums, ratings and reviews, the solution allows companies to quickly and easily create unique social sites. These flexible sites combine microsite features with social-centric benefits such as idea management, calendars and events and the sharing of multimedia-rich assets including videos and podcasts. The adaptable social site templates allow marketers to quickly launch compelling campaigns, communities and product sites.
“You have to make the right connections to succeed and this is especially important for companies operating in today’s difficult economic environment,” said Dave Dutch, senior vice president of products and marketing. “Vignette enables customer engagement with integrated, enterprise-wide Social Media Solutions that drive sustainable, long-term benefits such as customer loyalty and revenue generation.”
As large organizations expand their social media strategies, Vignette provides a comprehensive solution for CMOs and CIOs who realize they need an enterprise-wide social media platform that supports broad adoption of social media technology. Vignette’s Social Media Solution provides unique features such as a powerful search engine, patented video technology, enterprise-grade scalability and a flexible, standards-based presentation technology that allows companies to combine social media elements with content from multiple sources. Capabilities such as these enable organizations to provide a Web experience where social content and traditional content are presented together.
Web 2.0 Expo
Vignette will showcase Vignette Community Applications atWeb 2.0 Expo, a conference that brings together people, ideas, products and companies to build stronger Web 2.0 communities. The conference is scheduled for March 31 – April 3 in San Francisco.
Gerardo Dada, Vignette’s senior director of product marketing, will lead a session at the conference titled, “The Social Media Trilogy: Three Vital Components for Building a Successful Online Strategy.” More information on the session, scheduled for Thursday, April 2 at 2:40 p.m. PT, can be found atwww.vignette.com/events.
Vignette invites attendees to visit the company at booth number 211 during the conference.
Vignette Community Applications 7.1 is available immediately. For more information, e-mail[email protected]or call 888-608-9900.