The first session of the day for me here at SES London is a topic I’ve been interested in for a very long time: video marketing and optimization. It’s a great panel featuringJonathan Allen from Incisive Media,Paul Carff from Google andWill Critchlow from Distilled. All three speakers offered plenty of interesting tips.
First up is Paul Carff from Google who is a Developer Advocate that helps people learn about and use APIs.
YouTube is the #1 online video site with 2 billion streams per day. 70% of all online video viewing happens on YouTube. Online video is the fastest growing medium in history. 52% of people took action as a result of watching video online. 77% of Americans online watched a video last month. The amount of time people spend watching online video is growing. Their attention and engagement is higher than traditional broadcast.
Why add video to your marketing mix? Because that’s were the people are.
How do you get your content in front of those viewers? One way is throughsearch. Google wants to create the most comprehensive videoindex. Google videos can show in Universal Search, on YouTube and Google TV.
To facilitate inclusion in search, marketers can use video sitemaps. The video sitemap can provide information about videos for Google: Location tag, thumbnail location, title and description, content location, player location.
- A Critical Turning Point for Online Video Advertising (digitalassetmanagement.org.uk)
- Why Your Business Needs a Content Marketing Strategy (digitalassetmanagement.org.uk)
- State of Cloud Computing [VIDEO] (digitalassetmanagement.org.uk)