The current issue ofBusiness Management Magazine has an interview with industry analyst Melissa Webster ofIDC, a leading technology research company. The article,Optimizing Digital Asset Management on page 86,includes a section devoted to defining theTypes of Digital Asset Management Systems.
The types of Digital Asset Management (DAM) Systems that are mentioned in the Business Management article include the following:
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Brand asset management systems: Focus on content re-use of marketing and sales materials such as product images, logos and marketing collateral.
Library asset management systems: Focus on storage and retrieval of large amounts of infrequently changing media assets—video and photo archiving.
Production asset management systems: Focus on storage, organization and revision control of frequently changing digital media.
Digital supply chain services: Focus on pushing digital content out to digital retailers, such as music, videos and games.
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