Sony Electronics and Tory Burch LLC are partnering to bring a world’s first to the fashion industry: a 4K Runway Show. When the Tory Burch Spring 2014 Collection is unveiled at Lincoln Center on September 10, Sony F55 professional cameras will capture every step, turn and photo opp in stunning 4K resolution, an innovative new imaging technology that offers more than four times the detail and clarity of standard high definition video. The footage will be used to promote the collection in select venues.
Said Miki Berardelli, Chief Marketing Officer at Tory Burch, “We’re always looking for innovative technology that elevates our brand. With 4K viewing, our customers will be able to experience the collection in extraordinary detail.”
“The unique immersive nature of 4K eliminates any viewing restrictions,” said John Studdert, vice president, strategic sales, at Sony Electronics. “Watching 4K is a similar experience to viewing a painting in a museum. You can get as close as you want to see every detail. Sony 4K imaging has re-defined the viewing and entertainment experience in the movie theater and the home theater. Now, Sony 4K technology can bring that same level of critical evaluation and consumer entertainment to the fashion world.”
About Tory Burch LLC
Tory Burch is an American lifestyle brand known for color and print. It embodies the personal style and eclectic sensibility of its CEO and designer Tory Burch. Launched in February 2004, the collection includes ready-to-wear, shoes, handbags, accessories, and, coming soon, fragrance and beauty with Estee Lauder. Tory Burch is carried in nearly 100 freestanding stores across North America, Europe, Middle East, Latin America and Asia, over 1,000 department and specialty stores worldwide and at www.toryburch.com.
About Sony Electronics
Sony has been a leader in 4K technology starting with the 2005 introduction into movie theaters of its commercial 4K projector. Currently, there are more than 15,000 Sony 4K projectors installed at movie theaters worldwide. Sony’s F65, F55 and F5 cameras are currently shooting feature films, TV shows, documentaries, commercials, videos, sports and more. In addition to its 4K Ultra High Definition TVs (84-, 65-, and 55-inch sets), Sony also offers Video Unlimited 4K, the world’s first and only 4K Ultra HD video download service, an Ultra HD Media Player (FMP-X1), a 4K home projector, and a full line of 4K-capable home entertainment products like Blu-ray players and receivers.