Building user adoption for your digital asset management system and other marketing technology resources can be a challenging endeavor for marketing groups. There is always a bit of a learning curve or change management that must occur when organizations work to break down the silos and implement a marketing asset management system for the first time. With a centralized location and self-service access to digital media and brand assets, the removal of the gatekeeper or “order filler” role takes time and acceptance. Launching a DAM solution across multiple workgroups or departments often involves a substantial change in process and culture in some cases.
Marketing your Digital Asset Management System is key to jump- starting success and starting on the path to a measurable ROI. Here are a number of ways you can promote your Digital Asset Management System:
Build a Launch Kit – Pull together a kit for your administrators and general users to include training materials such as user manuals, brochures, FAQs and quick reference lists covering the core functions. Pay close attention to taxonomy, search and retrieval functions.
Make a Training Video – Create a basic training video that shows first time users what to do when they first start using DAM software. A two-minute video will save your administrators hours of Q&A. Create a series of training videos for different use cases or workflows.
Produce a Promo Video – Make a video that provides a narrative of live examples showing how your different groups of users will utilize digital asset management programs to be more efficient with daily tasks.