At the core, Digital Asset Management systems are simply a repository where one can store and manage assets for later retrieval. What separates a DAM system from using a folder structure on your desktop or shared drives is the ease of searching and attaining those assets.
Showing this search function in alive product demo usually strikes up the first big “ah-ha” moment when the prospect agonizingly relives that pain of digging through files or waiting anxiously for someone else to find assets while their deadline nears. For that reason I like to remind theDAM Happy Hour visitors that there are few things in their day are more valuable than time, and having more of it because of a DAM solution is certainly one of their biggest ROI boosters.
Implementing a DAM system has many immediate time-cutting affects. For example, shorter search time, conversion time and delivery time. Reducing each of these means you havemore to allocate to more productive areas of your project. Not only will you improve your ability to meet short deadlines, the others who once waited on you to retrieve their assets can now receive them quicker or even access your DAM site to retrieve the assets they need, thus eliminating you from the workflow. As bad as it sounds, this is a time when you shouldn’t mind being pulled from a project.