A new frontier of opportunity is in theways news is being developed, packaged, and transmitted.
Curated filters are becoming more interactive. From theNew York Timesoffering personalizednews recommendations, to this past week’slaunch of TheDaily, a subscription-based app for the iPad indexed by Andy Baio on the Web, and the upcoming release ofNews.me.
Personalization has been around for a while. However, there is some increasing experimentation onlistening to and picking up or playing the news as it happens. Increasingly, the opportunity is in the field, where the news is developing — commentary, expertise, imagery, first person accounts, and so on.
Forget the press release. It was always just a delivery mechanism. Not the value itself.
All those pitching with one, do you copy this? Your “copy and paste” release in emails is just about as awkward as someone breaking out in song in the middle of a conversation. Except for the song would be more entertaining.
Curating news delivery
- Curation, curation, curation (digitalassetmanagement.org.uk)
- ‘Curating’ information as a strategy and a tactic… (e1evation.com)