Social media is free. Social media is inexpensive. You don’t have to outspend your customers. Social media saves time. Social media will save your business thousands, if not millions.
These are all quotes I’ve seen from various voices recently. Each one pretty much agrees with the other – that social media is a great tool for you to implement into your business because it’s so cost-effective and will give you quicker results.
Sadly, it’s not true.
Yes, you’ll save on equivalent costings from a traditional media advertising push. Yes, you can see instant results and measurable returns on your investment. But cheap and quick? Not quite. Particularly if you’re looking at implementing a strategy and social media campaign (and yes, social media purists, youcan have a social media campaign).