An insider’s look at the difference between semantic analysis versus keyword research and why the difference has only now begun to emerge. Theme Zoom creates an international keyword research tool that provides semantic, LSI and Bayesian Predictive Analysis for the first time to the general public.
|There is a huge difference between keyword research and market research.|
You don’t need to look very far for information on keyword research and semantic analysis. The question Russell Wright asks (and so should you) is this: are you really getting the most out of your keyword research methods? If traditional SEO provides any clues, the answer is a resounding no.
Russell Wright, a leading expert in the area ofkeyword researchrevealed, “There is a huge difference between keyword research and market research.” The real story here is that the Internet is changing and fragmenting into smaller niches and micro-niches. As a result of these changes, it is necessary to look at whole groups of keywords using LSI and Bayesian algorithms to get an understanding of complete conversations instead of individual keywords within your market. No “plain vanilla” keyword research tool is able to perform these types of advanced calculations.