The Future Battle of Search Will Be in Social Mobile. Does Social Search Make Any Sense?
A friend of mine visited me from Japan and our conversation was around mobile search, since Apple’s acquisition of Siri, a company that makes voice-operated personal assistant app for the iPhone, people wonder what Apple’s intent was. This move has big implications for the future of mobile search and is just a first step into the game.
This space is where Google is not winning as generalized search is not working and so people have to resort to specialized apps. It can be super-local for hyper-specialized and need-based. It is more than just getting information but getting some jobs done. It is two steps within minutes versus most online search is the first step. Whether it is about finding a nearby pub, getting a movie ticket or getting a dinner reservation through OpenTable, context is crucial. So business model is pretty much based around affiliate commissions from partners.