NEW YORK, NY–(Marketwire – March 17, 2009) – The FeedRoom, a pioneer inon-demand videocommunications, and market leader inlive videoand rich media asset management, today announced that Barnes & Noble College Booksellers has selected the company’s award-winning ActiveMediadigital asset management(DAM) solution to streamline support for in-store and online marketing initiatives. A privately held sister company of Barnes & Noble, Inc., the nation’s largest bookseller, Barnes & Noble College Booksellers will use ActiveMedia to manage a wide variety of sales and marketing assets online, including advertisements, brochures and other documents.
Headquartered in Basking Ridge, New Jersey, Barnes & Noble College Booksellers operates campus bookstores for public and private four-year colleges and two-year schools, as well as many law and medical schools. Today, the firm operates more than 700 college bookstores nationwide for top academic institutions such as Harvard, Yale, the University of Pennsylvania, Indiana University and Georgia Tech.
“After an extensive evaluation of available solutions, we selected ActiveMedia for its versatility and feature set,” said Janine von Juergenson, Vice President of Marketing, Barnes & Noble College Booksellers. “Organizing our digital media assets in ActiveMedia will increase our ability to deliver critical marketing support to strategic marketing partners and on-campus representatives nationwide, while streamlining internal processes by bringing together contributors within our marketing communications supply chain in a single, online solution.”
Joining The FeedRoom’s growing portfolio of enterprise solutions through the company’s acquisition of ClearStory Systems in November 2008, ActiveMedia 7.5 is a leading on-demand solution for managing the digital media supply chain — from asset creation and collaboration to lifecycle management and delivery. Unlike traditional digital asset management systems, ActiveMedia features comprehensive workflow automation to facilitate and streamline project management and creative workflow, review and approval processes, and automated system events, asset management functions and email notifications.