SaaS Offering Enables Fortune 1000 Enterprises and Government Agencies to Add Streaming Video and Broadcast-quality Downloads to Online Press Rooms in Minutes – at Half the Cost of Branded News Sites

NEW YORK, NY (July 22, 2009) – The FeedRoom, a pioneer in online video communications, and a market leader in live streaming video and digital asset management, today announced a new subscription-based, Software-as-a-Service (SaaS) offering designed to address the needs of media relations and public affairs professionals looking to add high-quality video to their Web sites and online press rooms. The value-priced offering combines the unique publishing, distribution and measurement capabilities that Fortune 1000 and government communicators require to ensure greater transparency, control and global reach within the changing news distribution landscape, including social networking sites, bloggers, mobile applications and other new media.

A recent study of more than 12,000 journalists and media representatives published by the Institute of Public Relations shows that corporate communicators remain key to helping journalists and editors identify and develop stories, with 94 percent reporting that they rely heavily on organizational Web sites for information. At the same time, the 2009 Online Newsroom Survey reveals that the desire for video by media has increased substantially over the previous year, with more than 80 percent of journalists now wanting to see video files.

“Using online video, in both live and on-demand formats, companies can aid journalists, bloggers and others in building stories, particularly if the video is easily accessible in the resolution and in the format required for broadcast or embedding,” said Mark Portu, President and CEO of The FeedRoom. “One method for addressing this has been the use of siloed, Internet TV channels. What communications professionals sacrifice with this approach, however, is a truly integrated strategy that ties together the marketing, branding and PR initiatives of an organization in more creative and controlled ways – and at significantly lower cost.”

The ability to quickly add video to a virtual press room, produce live news conferences or enable media to directly download high-resolution, broadcast-quality video from an organization’s own site provides greater context, as well as measurement in the form of real-time data on traffic, audience and views. Available immediately, the comprehensive offering includes capabilities for:

• Fully customizable user experiences, including a range of player templates;
• Secure media download features for podcast, Web and broadcast-quality video;
• Syndication support via XML and video RSS feeds;
• Support for high-quality, on-demand and live streaming video;
• Registration capabilities with approval and communications processes;
• Advanced reporting integration with industry standard measurement services and tools.

The new solution is based on the extensive capabilities of FeedRoom 4.0 Enterprise Video Platform^TM, a scalableenterprise video solution that integrates seamlessly with existing content management systems, social media distribution and community tools, and leading Web analytics solutions. The flexible system supports a variety of highly customizable, lightweight video players and the powerful, easy-to-use FeedRoom Studio^TM publishing application. Unlike consumer video-sharing sites, FeedRoom 4.0 ensures positive online brand experiences by providing maximum control over the distribution and measurement of video content for marketing, public relations and corporate communications.

“A well-thought out, online press room can be a great resource to both journalists and PR teams alike,” adds Portu. “With ten years of experience working with leading brands to support their news and crisis communications efforts, we’ve seen a growing number of customers, such as General Motors, Intel, Hewlett-Packard, Yum! Brands, The Pentagon and others, able to address the new media landscape more efficiently, while also significantly enhancing the value of their sites for journalists by creating an integrated online media experience.”

White Paper: The Benefits of Video-Enabling Your Virtual Press Room

Download a complimentary copy of “The Benefits of Video-Enabling Your Virtual Press Room: Capitalizing on Digital Media in the Age of Transparency, Social Networking and the 24/x News Cycle ” atwww.feedroom.com. This paper discusses methods for making online video an essential part of an integrated, cross-media communications strategy.

http://www.feedroom.com/page/07_09_PR_Solution