Good news for the magazine industry: Many publishers have joined forces to build a platform that helps them to sell subscriptions in the direct stream of Facebook’s news feed.
Synapse, a subscription marketing agency that works with major magazine publishers likeHearst, is working with few companies that specialize inFacebook shopping applications, to enable publishers to sell subscriptions directly on Facebook Pages and even in users’ newsfeeds beginning mid or end of summer.
The apps will allow us to share articles with our friends that can then be expanded into dynamic pop-ups on their newsfeeds, complete with ads and directions to subscribe to the magazine elsewhere on Facebook. We spent half our time on Facebook, why not integrate all the news we want there as well? Makes perfect sense