TextualAds = SMS Marketing + Facebook Profile Targeting | Mobile Marketing Watch.
A new Facebook app launching today aims to bring the power of SMS marketing combined with the targeting capabilities of Facebook profiles and demographics to brands using Fan Pages.
CalledTextualAds, the new FB app allows marketers to ask fans to opt-in to targeted SMS messages directly from their fan pages. The messages can be targeted to fans based on their age, gender, country, city, or exact geo-location. A nightclub or bar could send out free drink coupons to women under 30, for example, who are fans of that particular bar. Or It could send an SMS message to any fan who happens to be walking in the vicinity. A spa having a slow weekend could even entice women customers to “Bring in three friends and get 25% off.”
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