Testronic Labs, Kuju Entertainment, and Doublesix Digital Publishing, sister companies of the Catalis Group, have unveiled FullCycle, an integrated, quality-focused services package for the development, digital publishing, and testing of video games. Kuju Entertainment is one of the world’s leading independent game developers; Doublesix Digital Publishing has pioneered the development and publishing of digitally distributed games, and Testronic is the recognized global leader in quality assurance and compliance for games and a host of other industries. The combination of services under these affiliated companies will create an end-to-end development cycle for the games industry, which can streamline the entire process and increase savings for customers.

FullCycle is a one-stop-shop that allows all the services necessary to make a game to be provided as a single product – including design, development, production, localization, testing, publishing and marketing. It can handle all the relationships with digital distribution channels, hardware manufacturers and suppliers, and provides efficiency, faster turnarounds, creative continuity and improved workflow. Previously these were services that major media companies, IP rights holders and investors would need to source separately and with significant overhead.

Alastair Harsant, Vice President of Games Services Operations for Testronic Labs, notes, “Simply put, our clients absolutely cannot afford to miss any of the milestones and quality assurance benchmarks that are mandatory for success in game development. FullCycle ensures the highest level of operational efficiencies with the combined strength of Kuju, Doublesix, and Testronic. Creating a one-vendor pipeline means straightforward communication throughout the process and the full coordination of the development, testing and delivery pipeline. FullCycle will lead to greater visibility at that critical point of hand-off from development to testing teams as we take on greater responsibility.”

Testronic, Doublesix, and Kuju are recognized industry experts who are respected for confidentiality and security. The companies are part of the Catalis group, a world-leading outsourcing provider that focuses on high-end technical services relating to the creation of digital content for the entertainment and digital media industries. The companies of the Catalis group operate from ten locations throughout the US, the UK, Poland, Belgium, the Czech Republic and Japan. The breadth of services and capacity is highly beneficial to industries at work across vast geographic areas. Jeremy Lewis, CEO at Catalis, said of the announcement of FullCycle , “It took time and planning to develop these companies into highly functional, tightly integrated collaborators. We invested the time, money and intellectual capital to make FullCycle a viable offering, and we are pleased to unveil it during The Game Developers Conference in San Francisco, CA.”

Seth Hallen, CEO of Testronic, noted, “Working closely with our colleagues at Kuju and Doublesix, we have put the most powerful development and testing pipeline into existence in the industry. Putting testing expertise into the process earlier allows our experts a proactive role in the pre-alpha phase of the development cycle, and allows us to forecast any potential challenges while enabling better test approaches. That saves money, time, and improves functionality. After collaborations with our sister companies on a number of projects, we see this as an evolutionary step in development and as a valuable service to our clients.”

Adrian Hawkins, COO of Kuju, concluded, “Kuju has built its reputation on a high-level of technical and creative expertise and Testronic is one of the most respected companies in testing and consultation. We see the collaboration on FullCycle as an important development that will advance the industry with efficiencies and significantly improve the experience of those wishing to bring games to market. Whilst the integration of services are important for a number of pragmatic reasons like time and money, we consider it crucial to the next phase of the industry and to the professional treatment of Intellectual Property.”

About Testronic Labs

Testronic Labs’ high standards have been protecting clients and safeguarding the consumer experience since 1998. As the leading global provider of quality assurance, compliance, and localization services for a notable array of industries; including media, entertainment, games, education, e-commerce and consumer electronics, Testronic Labs ensures efficient and secure delivery of the highest quality consumer deliverables. Based in Burbank, CA; London, UK; Diepenbeek, Belgium; Warsaw, Poland; and Tokyo, Japan, Testronic Labs offers an unparalleled history of next-generation innovation and service excellence across the entire digital media industry.

For further information, visit www.TestronicLabs.com