Taxonomies evolve over time and without periodic evaluation can become stale, disorganized, and structurally unsound. Bad navigation leads to bad user experiences. Your website taxonomy can also impact search engine rankings, but how do you balance SEO needs with good navigation? In this session we will discuss the value of evaluating taxonomy for improving user experience and SEO, including best practices, emerging methods, and success metrics.
Earley & Associates, Inc. sponsors monthly conference calls open to any practitioner interested in gaining insight into taxonomy development, content management, search, and more.
Date & Time: First Wednesday of each month, 1 PM ET
Length: 60 mins
Cost: $50 USD per session per attendee
All past webinars are available for download (slides &audio)