Fujifilm introduces instax mini Evo 2 hybrid instant camera
The new camera features and a refreshed app take Fujifilm’s instax Evo line to the next level, claims the...
Fujifilm to show ETERNA ProRemote app for GFX ETERNA 55 at IBC2026
The ETERNA ProRemote app for iOS and iPadOS devices enables simple remote camera control and video monitoring of up...
FUJINON UA94x8.7BESM 4K broadcast zoom lens showcased at IBC2026
The FUJINON UA94x8.7BESM 4K is a a versatile box zoom lens for 2/3-inch sensor broadcast cameras designed for a...
Fujifilm’s GFX Challenge Grant Program 2026: time is running out!
This is the final week that entries are open for Fujifilm’s GFX Challenge Grant Program 2026. Prizes include a...
Zhong Yi Optics announces Pittura 30mm f/2.4 lens for medium format
The Pittura 30mm f/2.4 is a compact, fast wide-angle prime combining an f/2.4 aperture, 0.2m close focusing, and portable...
Fujifilm announces roadmap for GFX ETERNA 55
The new firmware version now released, v1.10, for GFX ETERNA 55, expands the possibilities for creative work and further...
Fujifilm announces the second FUJINON cinema power zoom lens
With the introduction of the widest angle of view available in GF format, Fujifilm expands versatility for the GFX...
Legacies Are Built with Alloys
Spring has a smell. The formula presents itself when the faint smell of cherry blossoms mixes with fresh rain....
Leitz Cine introduces HEKTOR lenses for Fujifilm G mount
The ability to use the lenses with the Fujifilm G mount opens up new creative opportunities for users of...
2026 NAB Show: Fujifilm gets multiple NAB awards
The FUJIFILM GFX ETERNA 55 filmmaking camera got a Product of the Year award in the Camera category, while...
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