Avid and FilmLight announce Baselight-powered color coming natively to Media Composer
If you’ve spent any time in a high-end post facility, you know the workflow between the edit suite and...
Avid’s 20th Emmy and Adobe’s first (for Premiere): the 2026 Engineering Emmy Awards have some familiar faces
If you work in post-production, the 2026 Engineering, Science & Technology Emmy Award recipient list announced September 3 by...
Avid Media Composer 2026.8 will bring changes to third-party storage
Word has been floating around that Avid Media Composer 2026.8 will be shutting down third-party NEXIS/ISIS emulation, potentially breaking...
NAB 2026: Avid Is Opening Up, and Gemini Might Help
For years, the conversation around Avid Media Composer has lived in a strange tension between reality and perception. On...
Avid to demonstrate use of Google’s agentic AI at NAB 2026
The strategic collaboration now announced integrates Gemini models and Vertex AI into Avid Media Composer and Avid Content Core...
NAB, Reddit, and You
I’ve been meaning to write this forever. The reason today? A week from now, there’s a Redditors Meetup at...
Avid powers the art of sound at 2026 NAMM Show
At the show, running until January 24, Avid is spotlighting new product advances, expanded integrations, live creator sessions, and...
Nu·Studio debuts at 2026 NAMM show
The Nu•Studio System is a modular, reconfigurable system designed to adapt as technology, standards, and workflows evolve that installs...
Avid releases Pro Tools 2025.10 for faster music creation
The latest Pro Tools introduces powerful new immersive audio capabilities with Sony’s 360 Reality Audio, integrated SoundFlow automation, in-app...
Avid unveils Avid Content Core at IBC2025
Avid Content Core is an industry-first unified content data platform for news and entertainment that Avid debuts at IBC2025,...
