NAB 2026: Avid Is Opening Up, and Gemini Might Help
For years, the conversation around Avid Media Composer has lived in a strange tension between reality and perception. On...
Avid to demonstrate use of Google’s agentic AI at NAB 2026
The strategic collaboration now announced integrates Gemini models and Vertex AI into Avid Media Composer and Avid Content Core...
NAB, Reddit, and You
I’ve been meaning to write this forever. The reason today? A week from now, there’s a Redditors Meetup at...
Avid powers the art of sound at 2026 NAMM Show
At the show, running until January 24, Avid is spotlighting new product advances, expanded integrations, live creator sessions, and...
Nu·Studio debuts at 2026 NAMM show
The Nu•Studio System is a modular, reconfigurable system designed to adapt as technology, standards, and workflows evolve that installs...
Avid releases Pro Tools 2025.10 for faster music creation
The latest Pro Tools introduces powerful new immersive audio capabilities with Sony’s 360 Reality Audio, integrated SoundFlow automation, in-app...
Avid unveils Avid Content Core at IBC2025
Avid Content Core is an industry-first unified content data platform for news and entertainment that Avid debuts at IBC2025,...
Media Composer In Depth: Bin Columns
In our last “In Depth”, we took a look at the awesome “Find and Replace” feature, and in this...
Media Composer In Depth: Find and Replace
In our last “In Depth”, we talked about the great “Set Bin Display” feature inside of Media Composer, and...
Media Composer In Depth: Set Bin Display
For the next few “In Depth’s”, we’re going to be talking about bins, as they are really the core...
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