There certainly isn’t a way to guarantee that content will go viral. But there are steps you can take to encourage sharing of your content. To understand how to use social media effectively, marketers must understand the difference between social and sharing—and to utilize them both.
So what is the difference? It is a nuanced distinction that can mean the difference between building your business and having it remain stagnant. For social, you want people you reach out to socially to click through to your website and be engaged. For sharing, you also want them to be so pleased with what they find that they recommend you to other people. Word of mouth has always been a powerful marketing tool.
Simply getting the word out about your company through social media, hoping it will build brand awareness, is not enough. The trick is to build a loyal and consistent following. You want to keep engaged and interested the followers and fans you have. If you can do that, then you can rely on those very valuable people to share your content and spread the word!
So how do you take your efforts from simply being social to shared? As I’ve said so many times before, customer engagement is essential.
Knowing the difference between social and sharing is critical, but the next step is to implement a plan. So how do you take your efforts from simply being social to shared?
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