This rapid growth has led to a fascinating change in behavior. People use the Web to share opinions and insights on any topic imaginable. Their views can then spread tomillionsof other readers in an instant. Now the most influential writers on the Web may not be anyone from mainstream media, they may be your next door neighbor, your cousin or the person behind the counter at the coffee shop. And what if you could see in to the minds of these millions of Web users? What if you could instantly determine the most influential people on any subject? And what if you could track these findings over time?
Social Radar is your ever-evolving ultimate link to the insights of the Web.
|Access the industry’s largest content collection.|
Social Radar is the industry’s largest, fastest growing and most active content collection in the world. We have an in-house collection of millions of sources and over a billion articles, posts, and messages. Our system is constantly updating these sources daily, some many times per day, to make sure we do not miss any new and valuable content. This gives you true insights into the opinions, ideas, and thoughts of the masses.
In addition, this massive content collection stretches back over two years in the past, meaning you can research not just what is going on now, but what was going on then. Accessing this historical data is nearly instantaneous; no waiting hours for us to collect content or months for historical data to accumulate, as with other solutions. This can be invaluable as a comparative tool, as many say the past can help you predict the future.
|Gauge user opinions on any subject.|
Using our own subject-specific on-request sentiment processing system, you can get a gauge for user opinions on just about any subject imaginable. You can specify a time range to filter by, as well as only looking at content from specific sources. In effect, this can act as the world’s largest focus group giving you valuable feedback on what real consumers think about a brand or subject. In addition, this system will also tell you positive and negative terms and topics associated with your query, making it clear what in particular is perceived as good or bad. You can even dig right down and read those positive or negative articles yourself, to see in context just what was said.
|Visualize influence and ecosystems.|
Textual data is great to have, but sometimes not the best nor simplest way to see what’s going on. Social Radar features a powerful visualization tool you can access within the web control panel that allows you to easily see linking and data relationships between sites and quickly spot an important one using size and color association. Why dig through a giant table when you can see it all on a beautiful interactive map?
|View hot topics around targeted chatter.|
Find out what people are discussing around the subjects that are important to your clients or business. You can easily determine popular and influential keywords and discover what the masses feel are the most important topics associated with your brand, product, industry, or any subject, represented with trends over time. You can even specify a time range and find out what’s being talked about the most during any period of time over more than two years on demand.