Maybe it’s because of the time of year. Reminiscent of all the school beginnings, new terms, new school supplies. The times when you had to hunker down and read books on your teacher’s reading list. Or, maybe you’re lucky enough to have friends who recommend books to you. And, of course there’s always the book group phenomenon where people actually get together to talk about books! What a novel idea.

Over the two years since I’ve been blogging for Impressions through Media, I’ve come across and read many social media marketing books which have been instrumental in helping to explain these new channels and how best to integrate them into your businesses marketing. After all, most of us who have been working in marketing for some time now, have been somewhat mystified by the ways the channels have changed. What were standard ways of promoting your business may now becoming obsolete. We need to have a way to keep up. For me, it’s perusing the new titles online and in the aisles of the bookstore. Looking for suggestions from other bloggers, as Chris Brogan and Julien Smith call, “trusted agents” And then, the real clincher, is finding the time to read them.

Continues @ http://www.impressionsthroughmedia.com/?p=2955

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