Ok, we have turned a corner. We are on the other side of a holiday weekend. The unofficial start of summer has come and gone.Many people have walked away from their computers for a few days and have actually continued to breathe. Many are coming back refreshed. And, in the case ofGene Marks over at BusinessWeek, coming off the weekend with a contrarian’s view to social media especially as it relates to small business.
What, you say? Someone who doesn’t think that social media will solve our communication issues, global warming and provide world peace? How dare he speak up and say something against the 140 character world makeover that is revolutionizing how we communicate? Here’s his points and, as always, your response, pro or con, is welcome.
We’ve been misled as to the benefits of social networking sites. Many of us are finding that these tools do not live up to the hype, especially for small business. Once we start digging deeper, we’re finding a lot of challenges.
He then goes on to look at a few of the biggest myths about the magic that is social networking.