SmallHD FOCUS 7: a bigger FOCUS 5 touch-screen monitor for under $700

Bigger display size and resolution than the FOCUS 5 series are what the new FOCUS 7 from SmallHD offers in what is the company’s first 7-inch touchscreen monitor.

SmallHD FOCUS 7: a bigger FOCUS 5 for under $700

Designed with independent filmmakers in mind, the FOCUS 7 expands the SmallHD FOCUS monitor lineup with a model easy to attach to a camera without making the camera set up feel cumbersome.

Specifications first! The FOCUS 7 on-camera monitor features a 1000-nit bright, 1920×1200 resolution, IPS LCD touchscreen display. With full-size HDMI input, the monitor can support signals up to 4K resolution at 30fps (2160p30/29.97). With a high resolution, daylight viewable LCD, the 7-inch FOCUS monitor I, says SmallHD,  “ruggedly built and unexpectedly light”, with a weight of less than one pound.

Real-time 3D LUTs, monitor profiles, and screen overlays can be loaded via a full-size SD card slot. Audio output is also available using the monitor’s stereo headphone jack. The 2 integrated Sony L Series battery slots are conveniently hot swappable. In addition, this monitor provides a 3.5mm barrel output that can supply power to small DSLR and mirrorless cameras, using battery specific adapter cables.

SmallHD FOCUS 7: a bigger FOCUS 5 for under $700

A multipurpose monitor

“The original 5-inch FOCUS monitor was successful because it made shooting with a small DSLR or mirrorless cameras so much easier,” says Dale Backus, SmallHD Co-Founder. “The FOCUS 7 offers similar functionality, while adding display size and resolution, without adding bulk.”

Martin Vann, SVP of Sales and Marketing for Creative Solutions adds, “The new FOCUS 7 is the latest addition to our popular FOCUS series. The line has grown to include integrated wireless monitors with Teradek Bolt technology, as well as OLED and SDI offerings.”

Designed as a multipurpose, single input on-camera monitor, the FOCUS 7 equips filmmakers with all the benefits of a large on-camera display without making the camera set up feel cumbersome. Mounting solutions for the FOCUS 7 include (4) each ¼”-20 threads and an optional Tilt Arm mounting accessory. Customized for the 7” touchscreen, the new Tilt Arm utilizes the camera’s cold shoe and provides friction-based tilt for easy monitor adjustments.

SmallHD FOCUS 7: a bigger FOCUS 5 for under $700

For independent filmmakers

Equipped with SmallHD OS3 software and SWIPE user interface, the FOCUS 7 offers the operator quick-customizable professional tools including HD Waveform, Vectorscope, False color and Focus Assist/Peaking, Anamorphic De-squeeze, Framing Guides, and unlimited 3D LUTs via SD card.
The FOCUS 7 measures 6.9”/17.5cm wide, 4.7”/11.9cm high and just 1”/2.5cm deep, and weighs 11.28-oz/0.319kg.

Easy to attach to a camera and easy to share with a team member or client on set, the touchscreen monitor FOCUS 7 represents, says SmallHD, “tremendous value for independent filmmakers and small production teams growing their business.”

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Journalist, writer and photographer since 1979, both print and online, with a vast experience in the fields of photography, software, hardware, web, aviation, History, video games, technology, having published content in almost all Portuguese newspapers…