Online marketing to benefit from improved customer experience
Deinze, April 21th, 2009 – ADAM Software (www.adamsoftware.net) and SDL Tridion (www.sdltridion.com), signed a strategic alliance agreement to provide marketing and communications professionals an opportunity to improve the Web site customer experience. This partnership brings SDL Tridion’s Web Content Management System (WCMS) and the Digital Asset Management (DAM) platform ADAM into a single box for those who need to manage advanced media assets for their global Web environment.
Brandowners are confronted with growing complexity in the expression of branding in a multichannel strategy. Not only the rendering of brand expressions to different channels, but also the consistency of the expressions between channels and a consistent customer brand experience are today’s challenges for marketing and communication professionals.
Web Content Management and Digital Asset Management both play an important roll in this world of growing complexity. Traditionally web content management focuses on lay-out and content; while DAM has been focused on the management of the multimedia content. Until today, WCM and DAM have been based on separate systems with their own specific offering to brand owners. The integration brings a unique offering to organizations with a need for advanced DAM capabilities in a SDL Tridion environment.
Pieter Casneuf, Executive Partner at ADAM Software: “Business processes in marketing and media go beyond the technological silo’s. As leaders in this market segment, it’s obvious to integrate our software platforms to fulfil the needs of the enterprise market for brandowners looking for improving customer experience on brandowners website. That’s why marketing technologies have to integrate in order to provide overall process solutions.”
Jan Jaap Kolleman, CEO SDL Tridion: “More organizations rely on ever increasing rich media assets for their Web strategy. To persuade and engage Web site visitors, images, video and sound become an integral part of the Web content. With this strong integration, marketing communication and brand owners can now exploit the value of rich media over the Web and other communication channels.”
The proposition includes an SDL Tridion DAM option that covers the needs for advanced online marketing purposes. Traditionally, SDL Tridion WCM is a driver for online activities, including capabilities to meet the needs for all basic DAM capabilities. With the increasing number, sizes and formats of media assets, a integration with a DAM system makes a lot of sense to improve customer experience.
Thanks to the integration agreement between SDL Tridion and ADAM Software enterprise customers will experience:
- Advanced DAM functionality in their SDL Tridion WCM-system
- Capability to load, save and convert all different kinds of formats of media assets
- Workflow-processes with a powerful rules engine
- Digital Rights Management
SDL Tridion is a global leader in Web Content Management (WCM) solutions. Our enterprise class WCM solution enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels.
In addition to content creation, management, translation, delivery and archiving solutions, SDL Tridion provides brand management, targeted communication, multi-channel delivery and visitor interaction capabilities.
More than 500 organizations rely on SDL Tridion solutions, including well-known global brands such as ABN AMRO, BBVA, Canon, Emirates, KLM, Lexus, Renault, Ricoh, Sanofi-Aventis, Scania, Toyota, Unilever and Yamaha. SDL Tridion has offices and partners throughout North America, Europe and Asia.
SDL Tridion is a division of SDL, the leader in global information management (GIM) solutions. For more information about SDL, please visitwww.sdltridion.com
ADAM Software is a global software vendor of marketing platform technologies that provide the ability to manage, structure and deliver media between people, processes and systems.
Our software has an intelligent open architecture that allows customization and rapid application development using our ADAM SDK.
We understand our clients’ needs to share, collaborate and automate mundane tasks while controlling quality.
We are passionate in providing our clients with intuitive and easy to use software, helping them organize media and distribute assets quick and secure.
We have the knowledge and proven experience of how media flows between people, theworkflow and the common goal to publish and distribute quality content.
Global brands relying on ADAM software are Anheuser-Busch InBev, Britvic, Microsoft, LEGO, McCann Erickson, Sanoma Magazines, etc…
Contact: Pieter Casneuf –firstname.lastname@example.org: +32 9 381 63 36