As a follow up on my last blog Digital Asset Management – Enrich Marketing Processes“, which gives information on the business challenges when it comes to Digital Asset Management, I would like to share now more details on our product “SAP Digital Asset Management by Open Text“.
SAP Digital Asset Management by Open Text is a market-leading end-to-end solution facilitating thecreation,management anddistribution of unstructured rich media content such as photos, videos and audio files.
Creation involves the physical ingest of digital assets including their analysis to derive additional information. The emphasis is on integration with other tools such as Adobe Suite and Quark. These interfaces make it easy for creative users to interact with the DAM system without having to access it via a specific interface.
Once digital assets are stored, they need to be activelymanaged. This includes not only ensuring that they are properly described with appropriate metadata and classifications, but also that they are grouped into appropriate collections, associated correctly through named relationships, the various versions are managed correctly and most importantly that they are managed according to security concepts.
Search is an important component of SAP DAM. Analysts frequently reference the inability of users to find assets as a key benefit of the implementation of a DAM system. SAP DAM provides a number of intuitive and powerful asset search features including metadata search, full text search, taxonomy search or any combination of the three to enable users to quickly find digital assets, providing enormous cost-savings via extensive reuse.
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- Open Text Digital Asset Management for SAP Solutions (digitalassetmanagement.org.uk)