Marketing technology specialistsSaepio has been selected by Volkswagen of America to provide localised marketing capabilities for its nearly 600 dealers nationwide.
According to Saepio, VWoA will implement Saepio’s robust ad builder platform to provide corporate approved advertising templates that give dealers the ability to make their own.
VWoA’s aggressive growth plans in the U.S. market are supported by the upcoming launch of the next generation Jetta, Beetle and a new midsize sedan. In order to support this aggressive growth plan, VWoA has revamped its dealer marketing programs. Key elements of these new programs include state-of-the-art marketing asset management and ad builder tools, which give dealers the ability to create traditional and digital advertising assets. VWoA’s implementation of Saepio’s technology will serve as the new backbone of its “VW Ad Lab” and streamline the advertising processes for dealers.
“As we revamped our Ad Lab, we sought a visionary technology partner that not only provides a state of the art tool today, but has the future vision and technology roadmap to continue to provide industry-leading advertisement creating capabilities to grow with us well into the future,” said Steve Neder, General Manager of Retail Marketing at VWoA. “Our enhanced ‘VW Ad Lab’ needs a user interface that our dealers will want to use, and that creates localized ad campaigns on the same level as the national campaigns we are known for. Through our extensive search for a new partner we found Saepio is the only marketing technology provider that can bring us that result.”
In addition to localizing ad campaigns, each dealer will be able to quickly edit and update corporate print, TV, radio, digital, direct marketing and experiential marketing assets. The opportunity to quickly customize ads gives dealers the ability to quickly turn around last minute advertising opportunities in local advertising mediums.
“We look forward to working so closely with an iconic company, Volkswagen, to help grow its operation,” said John Thomson, CEO and president of Saepio. “Volkswagen is a true marketing visionary, and we’re excited to be its partner as it enters new channels and creates new experiences for its customers.”
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the New Beetle, New Beetle convertible, Golf, GTI, Jetta, Jetta SportWagen, Passat, Passat wagon, Eos, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2010 Volkswagen models come standard-equipped with Electronic Stabilization Program. This is important because the National Highway Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online atvw.com orwww.media.vw.com to learn more