Is your company’s leadership slow to embrace streaming media to tell your message, or reach your constituents? Do they need to see some real-time use cases to help solidify the concept? Just ask them to take a few minutes and see what GM is doing in the realm of live and on demand video.
In addition to the other monumental changes they are making in their business, they are continuing, even accelerating, their use of video, especially live, to meet their goal of transparency and immediate communications.
Simply check out thecorporate news channel on GMTV. In addition to carrying all the press conferences live on their site, they have a robust archive of them in one convenient location. And it’s not just there. GM has diligently worked with their active list of press, bloggers and car enthusiasts to offer up all of this immediate news on their own sites, with simple embed codes prior to the live event. So GM can have their live press event directly watched from virtually any Web site.
From the 100th Anniversary of the company last fall to the continued transformation of the past few weeks, it’s all been available live, in real time, right on your desktop.