Being the gatekeeper for video here at Widen, I decided to piece together some clips of our client interviews that deal with how Digital Asset Management, and Video Asset Managment has helped our clients reduce costs, increase efficiency, and increase capabilities. In the current economic climate, we often hear companies say that they have a freeze on new spending. The reality is that most of our clients don’t consider our web-based digital asset management system a “new spend.” They are reallocating budgeted dollars from other areas that DAM will free up resources or cost spending in.
Jim Scarlata from Knaack Manufacturing talks about saving time and cost of burning CD/DVDs and shipping. Doug Rammel from Reebok talks about how they would not even be able to produce the amount of physical samples needed to support their current sales. DAM and Digital Sampling not only reduce their production costs, but support their current sales volume which would not be able to be supported with out it. John Wernecke from Motorola talks about how there would need to befour more employees to do the amount of work he can do with Digital Asset Management as a tool. How’s that for an ROI?
Videos at http://blog.widen.com/blog/vam-and-dam