A couple of years ago we had an interblog conversation about free. Remember those? With links and all that. It was about relevance —right place, right time.
Attention is very much about being relevant. Signal, on the other hand, is also about permission. Two sides of the same coin.
Get only one right, and you’re not connecting.
I’d like to pick up the thread in that post that talked about media. As I wrote almost two years ago, the digital age has transformed how things are made, distributed, and sold in such a way that there are no set rules anymore.
Normally these cycles take a while to work their way into the business lifespan.
However, we live in a time where the very tools that were going to set us free have accelerated the pace of change not just on our time and attention, but on the nature of the very things that used to consume or employ our time and attention.
Media companies are now wrestling with this issue. Individuals are wrestling with it, too.