Protest launches a new collection of leisure clothing twice a year. It is critical that all marketing materials for the new collections (product photos, logos, banners, commercials etc.) are made available in time to all those who need them.
Formerly all these marketing materials were sent to customers on a DVD. Protest was looking for an automated solution that would allow it to communicate its marketing materials more quickly, simply, and at lower cost.
To achieve this, Protest chose theDigital Asset Manager, one of the modules in SyncForce’Marketing Resource Management (MRM) Platform. The Digital Asset Manager allows marketing materials to be distributed to users in a quick and controlled way, saving both time and cost. The module consists of a central online environment in which all Protest’s digital materials (‘Digital Assets’) – photos, logos, videos, banners and advertisements – are stored.
Protest itself decides which groups of users can access which digital assets online, and from which date. Those assets can then directly be downloaded or ordered online. New marketing materials for each new collection are placed centrally in theDigital Asset Manager. All involved parties (distributors, agents, retailers, web services, advertising agencies) are automatically notified by e-mail about the latest materials.
By using Marketing Resource Management, Protest is able to inform its worldwide users quickly and efficiently. This allows it to save time and cost, and to achieve its goal:Building and maintaining a strong brand with a consistent image. “WE ARE PROTEST” (http://www.weareprotest.nl/)
We are Protest. A design-led boardwear company from Holland. We create beautifully functional clothing and help people overcome the obstacles that stand between them and their boards. Our mission is to help everyone ride more. Our goal is to have as much fun as possible. Our rallying cry is Protest To Get There.
Marketing Operations Management (MOM / MRM)
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