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Panasonic launches a 100-400mm zoom for video and photography

Panasonic announced at CES 2016 their “most desired” telephoto zoom, the Lumix G 100-400mm for Micro Four Thirds, a lens offering a 200-800mm focal length (35mm equivalent).

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The new 100-400mm lens from Panasonic is designed to be silent, so it can be used in 4K video production. The lens, which offers the longest focal length for Micro Four Thirds, has an estimated price of $1799.99.

Available from Abril 2016 onwards, the lens from Panasonic is a Leica DG Vario-Elmar 100-400mm F4.0-6.3 ASPH. Telephoto-Zoom (H-RS100400) with Power Optical Image Stabilization (O.I.S.). Small, light and highly durable, the latest addition to Panasonic’s range of interchangeable lenses is perfectly suited for photographing birds and other wildlife in all types of environments, and introduces a new level of seduction in the products from the company.

Elegantly designed with a metallic black finish, the new 100mm-400mm LEICA DG VARIO-ELMAR lens from Panasonic provides superb image rendering across the entire zoom range. The lens’ 200-800mm focal length (35mm equivalent) and 0.5x Magnification capability provide highly detailed shots from distance, as well as stunning close up capability– ideal for subject matter regardless of shape and size. The 100mm-400mm lens is also suited to a variety of photographic styles – with nine diaphragm blades providing a circular aperture to produce a smooth and beautiful bokeh.

In order to capture steady, vibration free images across the entire zoom range, the lens also incorporates Power O.I.S. to keep unwanted shaking under control and ensure pictures look crisp and clear. The lens is constructed of 20 elements in 13 groups and incorporates a number of aspherical and extra low dispersion elements to assure best quality and avoid flaring. The advanced construction of the new telephoto-zoom leads to highest quality standard earning the Leica Logo for a Lumix Lens once again.

When compared with conventional super telephoto DSLR lenses, the latest addition the LUMIX G line up offers outstanding mobility – perfect if you’re travelling and don’t want to pack too much. Similarly, the lens also boasts a durable, gapless construction so you no longer have to worry about unwanted dust or light rain damaging your equipment.

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In addition to the lens’ practical size and weight, a compact, two-part tripod mount has also been incorporated to enable faster conversion between landscape and portrait orientation. While conveniently and speedily turning to the 90° angle, the levers for Focus Limiting, Power O.I.S. and the manual focus switch remain right at your fingertips as they do not move when you turn the lens.

Panasonic’s new LEICA Telephoto-Zoom lens is perfectly suited for 4K video recording with its construction assuring the best contrast and colors. Furthermore, the telephoto-zoom incorporates Panasonic’s high speed and precise 240 fps AF-motor. Due to the modern design, filming can also be conducted silently, so you can get up close to the subject without drawing attention.

As well as high resolution video, the lens’ 4K capability also enables you to take photos like never before. Panasonic’s 4K Photo function – found on LUMIX G cameras including the LUMIX DMC-G7 – lets you extract an 8-megapixel still from 4K video (30fps) easily right on the camera’s screen with a simple fingertip touch.


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Journalist, writer and photographer since 1979, both print and online, with a vast experience in the fields of photography, software, hardware, web, aviation, History, video games, technology, having published content in almost all Portuguese newspapers…

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