Google Vice President: Online Video and TV will Converge

Henrique de Castro, Google vice president for global media and platforms, speaking recently (well worth watching fullvideo here) at theCannes Lions International Advertising Festival where he noted that TV and online video will, in fact, converge and the two will meet to offer a single platform, which will have a huge impact on the advertising industry. Note thatYoutube is now logging record viewers.

“Internet connected TV is going to be a reality. It will dramatically change the ad industry forever. Ads will become interactive and delivered to individual TV sets according to the user,” he said.”…every single media is going to be social,” he added. “Online video is reaching a tipping point for digital display.”

In the video Castro states:

“Online video is becoming mainstream, more premium content is becoming available as it’s distributed where the audience is. Ads will become interactive and delivered to individual TVs according to the user.”

Continues @ http://www.appmarket.tv